Rolls Royce + The Mill

Rolls Royce + The Mill

Rolls Royce | “I Am Ghost”

The Mill is a visual effects and content creation studio collaborating on VFX, digital and design projects for the advertising, games and music industries. With studios in London, New York, Los Angeles and Chicago, they partner with the world’s best agencies, groundbreaking directors, creative firms and visionary brands.

Working with Daughter.Studio, Mill+ created this stylish spot for Rolls Royce and their latest ‘Ghost’ model. The Mill’s VFX team utilized Legacy 4K glass overlays from Lens Distortions.

The slick spot moves seamlessly from one image to the next using clever geometric based design to depict various aspects of a highly desirable lifestyle, personifying the ‘ghost’ or essence of the car and its owner.

“I wanted something textural and emotive, not the normal approach to a car commercial. I was thinking title sequence beauty, seamless transitioning, moments of wonder… more music promo and fashion film.”

Mill+ Director FILFURY explains, “This was a dream project to work on – design elegance, rooted in geometric form, symmetry, and simplicity. This was the story of ‘I AM GHOST’.

My desire was to hint at luxurious, functional design found within our owner’s life, and do this through a palette of clever reveals and transitions – matching vehicle form with architecture, objects, motion, and nature. All breathtakingly elegant and purposeful.

I wanted something textural and emotive, not the normal approach to a car commercial. I was thinking title sequence beauty, seamless transitioning moments of wonder, more music promo and fashion film.

The result is a dark sophisticated image palette with rim lit form. This was design lead, sexy and cool. Confident mark making through a beautiful celebration of the Ghost form. This isn’t design for design’s sake however, there is substance and storytelling.”

“The glass effects help add a touch of nostalgic feeling to what can sometimes be stark and crisp environments. They harp back to a photographic, lensic treatment many viewers feel more connection with.”

Mill Lead 3D Artist Dan Moller continues, “One of the main challenges of this spot was working out how to blend a large number of shots together; it’s about three-quarters of the way through the film before a hard-cut takes place.

Through careful previz and shot development, rapid iteration with both rough 3D and testing in 2D we were able to find some quality solutions. By leveraging all our departments against this problem-solving process, from concept to motion graphics and design through to CG and 2D we were able to easily troubleshoot all problems put before us.

A key challenge came in art directing the rolling highlights across the form of the Ghost. We rendered reflected UV passes, then rotomated gobo shapes over the top using STMaps in Nuke. These gobo sequences were then rendered back out of Nuke, plugged into the UV shapes in Maya and rendered back over the car. This resulted in a speedy and intuitive solution to the highlights problem through a slick collaboration between our 2D and 3D departments.”

It was important to Rolls Royce to differentiate the Ghost film from their other product films, primarily through an emphasis on colour. This became a particular focus for our lighting team to ensure this was communicated as effectively as possible, and also played into our post treatment in 2D.

During this phase led by Mill 2D Lead, James Mac, lens elements were carefully selected to add both texture and colour to each shot, with those finishing touches truly elevating the film.’ Amongst them were glass overlay elements from Lens Distortions.

“The glass elements have been a long-standing consideration for myself when I need to add depth and layered chromatic dispersion to shots. They help add a touch of nostalgic feeling to what can sometimes be stark and crisp environments. They harp back to a photographic, lensic treatment many viewers feel more connection with. I also used the Legacy 4K glass effects to drive narrow focus effects through portions of the imagery, helping take the edge off the CGI elements,” James Mac said.

“Virtually every project benefits from having Lens Distortions used to treat and layer the frame. They are my go-to textural footage,” he added.

See more work from The Mill

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See how emerging artists and global brands use Lens Distortions in their projects.

Classic Light Hits and Modern Light Hits for Video

Classic Light Hits and Modern Light Hits for Video

 

New Video Effects | Introducing Classic Light Hits and Modern Light Hits

Light is the muse. The ultimate inspiration and the elusive substance. We demand its presence with the flip of a switch and summit mountains to see it from a different perspective.

As visual creatives, we all obsess over light. At Lens Distortions, we’ve developed two libraries to make it more available in post for today’s filmmakers, editors, and VFX artists.

Introducing Classic Light Hits and Modern Light Hits.

Classic Light Hits

Classic Light Hits is soft, warm, and natural… the essential library of flares every filmmaker should own.

Whether you make cinematic commercials, narrative projects, or wedding films, you’ll love having the ability to splash a bit of light into frame to add that extra something.

Trailer

Overview

Deliberately Understated

If you’re familiar with our original Light Hits pack, you know these are not your stereotypical, over-the-top lens flares. Each Light Hit is shot in-camera and designed to be subtle, with a balance between rich tones and nuanced detail.

All 70 effects in this pack are brand new and are surprisingly easy to use in a wide range of projects because of their organic movement and softness.

A Curated Library

Classic Light Hits is made up of only the best and most useful effects. It is organized into 5 categories based on style and use case — allowing you to easily find just the right clip.

01 Quick

Grab attention and create a sense of urgency with the clips in the Quick folder. These also work great as transition elements between cuts or speed-ramped shots.

02 Slow

With silky smooth motion, this category contains effects that linger a bit longer, giving you lots of flexibility to fade in and out, manipulate their speed, or use them to cover longer sections of video.

03 Pan

These effects are made to pair with your sweeping drone shots or fast-paced camera moves and are some of the most versatile effects in the library.

04 Pulse

Simple, slow movement of light that comes in and out, giving you just a bit more complexity than the clips in the Slow folder.

05 Subtle

Deliberately understated textures you can use to add a bit more organic character to a shot.

Modern Light Hits

Modern Light Hits is an original library of sleek, textured lens flares designed to take the cinematic tone of your film to the next level. While these effects are bolder than Classic Light Hits, they still show the perfect amount of restraint compared to typical Hollywood flares.

Trailer

Overview

Intriguing Textures

Any kind of light brightens a scene… but Modern Light Hits also adds texture. Whether you’re looking to dress up some VFX shots or add a bit of complexity to a minimal shot, these flares are great for creating intrigue.

The library contains 90 effects captured on unique lenses, giving you chromatic detail and alluring blue hues.

A Curated Library

As always, we chose to include only the best and most useful effects in this library. Modern Light Hits is organized into 6 categories based on style and use case to make clip selection easy.

01 Quick

Grab attention and create a sense of urgency with the clips in the Quick folder. These also work great as transition elements between cuts or speed-ramped shots.

02 Slow

With silky smooth motion, this category contains effects that linger a bit longer, giving you lots of flexibility to fade in and out, manipulate their speed, or use them to cover longer sections of video.

03 Pan

These effects are made to pair with your sweeping drone shots or fast-paced camera moves and are some of the most versatile effects in the library.

04 Pulse

Simple, slow movement of light that comes in and out, giving you just a bit more complexity than the clips in the Slow folder.

05 Flicker

Fast and urgent, these effects give you rapid pops of light that grab attention and indicate speed.

06 Subtle

Deliberately understated textures you can use to add a bit more organic character to a shot.

Own The Best

As with all Lens Distortions products, these libraries are meant to serve you for years to come across many projects.

Owning both Classic Light Hits and Modern Light Hits gives you powerful options for setting the tone of your films.

Get special bundle pricing when you buy both libraries together.

Light Hits 4K Bundle

$278 $229Add to cart

Buy Now. Download Anytime.

Classic Light Hits

Soft, warm, natural lens flares.

$129Buy Now

Buy Now. Download Anytime.

Modern Light Hits

Sleek, cool, textured lens flares.

$149Buy Now

Buy Now. Download Anytime.

Classic Light Hits and Eclipse for Photoshop

Classic Light Hits and Eclipse for Photoshop

New for Photoshop and Mobile | Classic Light Hits and Eclipse

New Photo Effects  Classic Light Hits and Eclipse

All great artists have secrets. Since their inception, our Light Hits™ effects have been one of the best-kept secrets of photographers around the world. They’re that little extra something to dial-in the light in your shots.

Now the line has been updated with a fresh execution of the original in Classic Light Hits.

We’re also introducing, by popular demand, a selection of firey ring effects in Eclipse.

Classic Light Hits

Classic Light Hits offers a softer, more minimal take on lens flares (whereas our Principle Light Hits pack features more aggressive flares). These new effects can melt into the background of your image, adding just a bit of intensity to the natural light in your shot.

Though understated, each Light Hit still has subtle nuances resulting from the way the light interacts with the lens. Depending on how you position and rotate the effects, more or less of these nuances will be visible in the frame.

These effects were captured in-camera using a variety of unique lenses from Leica, Fuji, Pentax and others, and edited into professional-grade overlays.

Eclipse

There’s no question, Eclipse effects are anything but subtle and they’re not appropriate for every project. But, in the right shot, they can be just the thing to make a moment into a grand statement.

These blazing ring effects are created by capturing the interplay between metallic tubing and natural light. The tubes reflect the light into the lens creating unique circular glows. The flexibility of adding them in post allows for greater experimentation with this distinct look.

Each effect is shot in-camera in high-resolution, providing intricate texture and chromatic detail. They pair wonderfully with our Classic Light Hits and Principle Light Hits effects.

Available Now

Classic Light Hits and Eclipse are available for immediate purchase. We’ve also created a new Master Photoshop Bundle that includes both packs alongside the rest of our optically captured overlays for Photoshop.

The full suite gives you a very powerful combination of elements to craft the look you want.

Photoshop

Classic Light Hits

Elegant lens flares with nuanced detail

$99Buy Now

Buy Now. Download Anytime.

Eclipse

Blazing ring effects for bold statements

$79Buy Now

Buy Now. Download Anytime.

Master Bundle

Save when you purchase the entire suite of Photoshop effects.

Master Bundle

Save when you purchase the entire suite of Photoshop effects.

Weddings + Lens Distortions

Weddings + Lens Distortions

Weddings + Lens Distortions | Subtly define key moments of the big day

Paul Tellefsen

Paul Tellefsen

Community Lead

Paul Tellefsen

Paul Tellefsen

Community Lead

10 years ago, I remember photographing my first wedding. It was an honor to take part in the couple’s engagement and ceremony, but it was the last wedding I ever shot… I’ll just say, it takes a very passionate and gifted leader to be a professional wedding photographer or filmmakers.

This experience sparked in me a love of photographing people and live events. So even though I wasn’t cut out for weddings, I can still relate to the excitement and pressure of shooting the big day.

The Wendell Stewarts, Emmy Award Winning Photographers

Couples often say their wedding day was a blur. Some of the most memorable moments in their lives are happening in rapid succession and it’s up to you, the photographer or filmmaker, to artfully tell the story from an honest perspective. But even the most experienced creatives end up with some good shots that would have been great if only they had a little more control over the environment.

This is where I think quality effects are indispensable in every wedding photographers tool kit. Whether you want to better frame up the focal point (or frame out a distraction) or dial in the intensity of some memorable weather, effects can help subtly define moments in the way you envisioned.

Noah Mensink, Wedding Photographer

Lens Distortions effects are hiding in plain sight in the portfolios of wedding photographers and filmmakers across the globe. Several of them were kind enough to share their perspective on our photo packs and some of their unique results.

The Wendell Stewarts

Husband and wife wedding photographer duo, Tanner and Maria Stewart are from Seattle, Washington. They have built an astounding portfolio both personally and together as The Wendell Stewarts, even winning an Emmy for their photographic work. The story being told in each image is what catches our eye about their work. It doesn’t fit the classic mold of wedding photography.
@thewendellstewarts

“Using Lens Distortions effects is a super easy way to add some artistic flare to make the images just that much more epic. We use a bit of fog in some photos to embrace the atmospheric moody look. We also love the texture you can add to images to give a vintage film look.”

Tanner Stewart, Emmy Award Winning Photographer

Morgan McCanne

Morgan is a wedding and lifestyle photographer from San Diego, California whose work depicts the essence of the hopelessly in love and adventurous at heart. Morgans timing and tasteful use of flares and glass elements in her edits are a few reasons we admire her photographic work.
@morganmccanephoto

Noah Mensink

Weddings, portraits, travel and music are subjects that Noah Mensink, a photographer from Long Beach, California captures with his lens. We admire the way he is able to capture the soft nostalgia of very personal moments.
@n.sink

“The experience I’ve had with using Lens Distortions effects has been nothing but seamless. It’s like picking up a paint brush that was made to bring even more life into each and every photograph with ease. When it comes to wedding photography, they can add another layer of emotion that you perceived in your mind beyond what the lens could capture for those photos that will last a life time.”

Noah Mensink, California Wedding Photographer

White in Revery

Kristine and Calen Rhome are White in Revery, a husband and wife videography team from Denver, Colorado that is captivated with telling cinematic stories. In this clip, they use our Anticipation SFX library to create a custom score for a mini social media cut. (Note: You can build custom underscores for your entire wedding films using our new Idyllic Underscore Elements library.)
@whiteinrevery

“With the SFX libraries from Lens Distortions, I can really create the sound bed I want to match the couple and match the style I’m going for.”

Calen Rhome, White In Revery

Adam Lora

Wedding filmmaker and photographer Adam Lora is from Tampa, Florida. His work stands out to us because he showcases the authenticity of each couples unique story through every film he creates.
@adamlora

“With my style of wedding filmmaking, I like to make my films feel dreamy and cinematic. I achieve this by using a lot of footage shot in 60fps and Lens Distortions effects. They are a quick and easy way to add dynamic (motion) to a clip that feels a little boring or drawn out. They also look organic to the scene, adding that warm and dreamy feeling.”

Adam Lora, Wedding Filmmaker

Paul Tellefsen

Paul Tellefsen

Community Lead

Paul Tellefsen is a lifestyle and travel photographer living in San Diego. His clients include IBM, Buick, Travel Alberta, Ford, Marriott and country music hall of fame member Paul Brandt.

Light Hits Giveaway

Light Hits Giveaway

GIVEAWAY | Win a pre-release pack of Light Hits for Video or Photoshop

Light Hits™ have been a favorite effect of photographers and filmmakers since the first packs were introduced over three years ago.

Since then, these natural light overlays have been written about in Fstoppers, featured in the opening title sequence to Netflix’s wildly popular Stranger Things, and have been hiding in plain sight in countless projects across the globe.

We’ll be launching 4 brand new Light Hits packs this Summer: two for Video and two for Photoshop!

We’re celebrating by giving 10 winners a single Light Hits product of their choice. Scroll down to enter now!

Enter your email at the bottom of this page to be the first to get notified when these new packs launch!

LD + ATIL Mobile Editing Contest

LD + ATIL Mobile Editing Contest

LD + ATIL | Adventure photography using the LD mobile app

We recently joined forces with the photography community Adventure That is Life to host a photo challenge. We were looking to find some of the best outdoor adventure images from the Adventure That Is Life community edited using the free Lens Distortions mobile app. We’re happy to announce the Top 3 winners and show you their beautiful images below.

The images selected were judged based on the images composition, originality, and tasteful use of LD effects.

Judges

Winners selected by ATIL Co-Founder Sam Ciurdar and the Lens Distortions team.

Download the free app today and tag your shots #lensdistortions

Paul Tellefsen

Paul Tellefsen

Community Lead

Paul Tellefsen is a lifestyle and travel photographer living in San Diego. His clients include IBM, Buick, Travel Alberta, Ford, Marriott and country music hall of fame member Paul Brandt.