Rolls Royce + The Mill

Rolls Royce + The Mill

Rolls Royce | “I Am Ghost”
The Mill is a visual effects and content creation studio collaborating on VFX, digital and design projects for the advertising, games and music industries. With studios in London, New York, Los Angeles and Chicago, they partner with the world’s best agencies, groundbreaking directors, creative firms and visionary brands. Working with Daughter.Studio, Mill+ created this stylish spot for Rolls Royce and their latest ‘Ghost’ model. The Mill’s VFX team utilized Legacy 4K glass overlays from Lens Distortions. The slick spot moves seamlessly from one image to the next using clever geometric based design to depict various aspects of a highly desirable lifestyle, personifying the ‘ghost’ or essence of the car and its owner.
“I wanted something textural and emotive, not the normal approach to a car commercial. I was thinking title sequence beauty, seamless transitioning, moments of wonder… more music promo and fashion film.”
Mill+ Director FILFURY explains, “This was a dream project to work on – design elegance, rooted in geometric form, symmetry, and simplicity. This was the story of ‘I AM GHOST’. My desire was to hint at luxurious, functional design found within our owner’s life, and do this through a palette of clever reveals and transitions – matching vehicle form with architecture, objects, motion, and nature. All breathtakingly elegant and purposeful. I wanted something textural and emotive, not the normal approach to a car commercial. I was thinking title sequence beauty, seamless transitioning moments of wonder, more music promo and fashion film. The result is a dark sophisticated image palette with rim lit form. This was design lead, sexy and cool. Confident mark making through a beautiful celebration of the Ghost form. This isn’t design for design’s sake however, there is substance and storytelling.”
“The glass effects help add a touch of nostalgic feeling to what can sometimes be stark and crisp environments. They harp back to a photographic, lensic treatment many viewers feel more connection with.”
Mill Lead 3D Artist Dan Moller continues, “One of the main challenges of this spot was working out how to blend a large number of shots together; it’s about three-quarters of the way through the film before a hard-cut takes place. Through careful previz and shot development, rapid iteration with both rough 3D and testing in 2D we were able to find some quality solutions. By leveraging all our departments against this problem-solving process, from concept to motion graphics and design through to CG and 2D we were able to easily troubleshoot all problems put before us. A key challenge came in art directing the rolling highlights across the form of the Ghost. We rendered reflected UV passes, then rotomated gobo shapes over the top using STMaps in Nuke. These gobo sequences were then rendered back out of Nuke, plugged into the UV shapes in Maya and rendered back over the car. This resulted in a speedy and intuitive solution to the highlights problem through a slick collaboration between our 2D and 3D departments.”
It was important to Rolls Royce to differentiate the Ghost film from their other product films, primarily through an emphasis on colour. This became a particular focus for our lighting team to ensure this was communicated as effectively as possible, and also played into our post treatment in 2D. During this phase led by Mill 2D Lead, James Mac, lens elements were carefully selected to add both texture and colour to each shot, with those finishing touches truly elevating the film.’ Amongst them were glass overlay elements from Lens Distortions.
“The glass elements have been a long-standing consideration for myself when I need to add depth and layered chromatic dispersion to shots. They help add a touch of nostalgic feeling to what can sometimes be stark and crisp environments. They harp back to a photographic, lensic treatment many viewers feel more connection with. I also used the Legacy 4K glass effects to drive narrow focus effects through portions of the imagery, helping take the edge off the CGI elements,” James Mac said. “Virtually every project benefits from having Lens Distortions used to treat and layer the frame. They are my go-to textural footage,” he added.

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Introducing Maven

Introducing Maven

Maven | Stylized glass overlays with vivid color and expression
Lens Distortions has been pioneering glass effects for post-production since our first product launched years ago.

Since then, we’ve introduced Luminary to provide the quintessential, clean and classy take on glass overlays.

For our next product, we wanted to offer something a bit more provocative and stylized… for filmmakers who aren’t afraid to push their visuals.

Enter Maven.

Maven glass overlays are vivid, with alluring color, movement, and texture.

Maven

Stylized Glass Overlays

Vivid Color
One of the first things you’ll notice about Maven effects is their color. The default blue tone is intriguing on its own, but it’s only a starting point.

Try tinting the clips to a complementary or matching color from your shot.

Expressive Movement & Texture
Another thing that sets Maven apart is assertive movement. We wanted the clips to bring some raw energy to a project while still being elegant and confident.

Movement goes hand in hand with texture. The unique textures in Maven could only be created by meticulously capturing real glass elements in-camera.

 
6 Distinct Categories
90 Effects Total

01 Quick

Grab attention and create a sense of urgency with the clips in the Quick folder. These also work great as transition elements between cuts or speed-ramped shots.

02 Bold

Go big with these flashy and full overlays. This category offers some of the most assertive clips in Maven.

03 Textured

While all Maven clips have good texture, these clips offer the most intricate details and nuances. Great for title card backgrounds.

04 Subtle

Short, slower clips that are meant to be dialed back to help accent your shots.

05 Slow

With less aggressive movement, these clips are great for elegantly framing your shot.

06 Lower

With less aggressive movement, these clips are great for elegantly framing your shot.

Overview

Maven

Stylized Glass Overlays

Features

  • Includes 90 curated clips
  • 6 Distinct Categories
  • Compatible with all major video editors, including Adobe Premiere, Final Cut Pro, DaVinci Resolve, etc
  • 4K ProRes: 16GB
  • 4K H264: 6.4GB
  • 2K ProRes: 4.8GB
  • 2K H264: 2.8GB
  • Royalty Free

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Features

  • Includes 90 curated clips
  • 6 Distinct Categories: Quick, Bold, Textured, Subtle, Slow, Lower
  • Compatible with all video editing apps
  • 4K ProRes: 16GB
  • 4K H264: 6.4GB
  • 2K ProRes: 4.8GB
  • 2K H264: 2.8GB
  • Royalty Free

View License Agreement

Maven 4K

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Maven 2K
Maven 2K

$99Buy Now

Maven 2K

$99Buy Now

Maven 4K

$129Buy Now

Buy Now. Download Anytime.