VFX Breakdown // An Incredibly Imaginative Toyota Project
Glenn Stewart is Head Of Design at Rotor Studios in North Sydney, which is a full service production & post production company that specializes in live action, CG, and interactive experiences.
One of Rotor’s recent projects for Toyota came to our attention as our 4K Light Hits overlays were utilized in a few of the scenes. We caught up with Glenn Stewart, who played Director, Art Director, Compositor, Matte Painter, and some other odd job roles, to get the details on this Toyota art contest and the accompanying commercial.
Watch the full commercial below followed immediately by a VFX breakdown.
“Every great idea was born in the glimmer of a dream.”
Once the contest closes and the 30 finalists are selected, Toyota flies the finalist and their parents to Japan for an event to award them for their designs, take them on tours of the Toyota factories and many more surprises.
On the 2D side, cleanup and roto was done by a couple of artists in After Effects and Nuke, and with the matte paintings we were lucky to collaborate with a great artist in the USA, who handled the key backgrounds, with myself filling in some of the smaller gaps.
On the 3D side of things, 3D tracking of live action plates was done in Synth Eyes, with animation and modelling being done primarily in Maya, texturing in Mari, and rendering with Arnold.
Given the quick turnaround of the project and the small team we had on this, there were a few over night stays in the office along with plenty of RedBull.
Once all the elements were finished and rendered, we composited all of the shots in After Effects, with the final grade being doing in DaVinci resolve.
- Includes 30 curated clips
- Encoded in ProRes at a frame rate of 23.98
- Available in either 4K or 2K
- Each Light Hits is between 3-28 seconds in length
- Compatible with Premiere, Final Cut X, Avid, After Effects
- 4K Download size: 6GB
- 2K Download size: 1.8GB