SFX Techniques

Learn 6 best practices for cinematic sound design

One of the best ways you can enhance your visual projects is to use the power of sound. It’s essential to start with the highest-quality effects, but as with any tool, they need to be used with intention and purpose.

In the 12-minute tutorial above, you’ll see how we’ve used the Anticipation, Statement, and Archetype SFX libraries across many of our most popular videos and learn 6 big ideas for cinematic sound design. These are the tried and true techniques we’ve used for years at Lens Distortions. 

Click play on the video above and get ready to deploy the power of sound in your own projects.

01 Sound Motivation

Identifying where to use sound effects is the single most important part of sound design.

Opportunities are everywhere from the first frame of a video to the last. In addition to on-screen action, you can find sound motivation in things like timelapse and speed-ramped shots, transitions, title cards, and added visual effects. Watch 15 seconds of this Anticipation SFX trailer and you’ll notice all kinds of visual cues paired with sound.

As you can see, the slightest movement paired with abstract sound can be just as powerful as matching an action to its literal sound.

SFX Example Timeline 1

In this next example from our trailer for Statement SFX, you’ll notice some obvious sound motivation from the windmill, which was paired with some whooshes. The shot of the woman immediately following the windmill is actually a far more important shot but it lacked soundmotivation of its own.

To solve this, we created our own sound motivation by adding a Classic Light Hits overlay, which we paired with an effect called Drop Whoosh. All this together gave the shot a visceral feeling.

Watch the tutorial at the top of this post for a closer look at some of the primary sound motivation in the Anticipation SFX and Statement SFX trailers.

SFX Example Timeline 2

02 Using Contrast

Cutting between fast and slow shots or loud and quiet sounds creates contrast, which is a great way keep your viewers engaged. In this trailer for Maven glass overlays, notice how visuals and sound work together in the quick intense shots to grab your attention and make the film more dynamic.

Below is a visual representation of the contrasting clips from the Maven trailer. The orange clips are the quick, intense sounds that break up the slow, quiet parts of the video.

SFX Example Timeline 3

03 Punctuating Edit Points

It’s not always obvious, but sound is often what makes a cut between shots feel so big. This overview video for our Modern Light Hits pack moves along pretty subtly until the motorcycle scene hits you with a wall of sound.

The video above combines all three techniques we’ve covered so far. We have sound motivation from the headlight popping on combined with the Modern Light Hit overlay that we added. We have contrast between the quiet theme music and the motorcycle action shot. And finally, all of this culminates at a single edit point. The combination of visual and sound is what makes the moment feel as big as it does.

Watch the full “6 Best Practices for Cinematic Sound Design” tutorial to see how we stacked sounds from multiple libraries to create the raw power of the edit.

SFX Example Timeline 4

04 Repeating Sounds

Using the same sound in repetition can be a great way to build intrigue and cue your viewer that something is coming. In this trailer for Anticipation SFX, notice the repeating note that gradually gets louder and louder.

As you can see below, we actually combined two variations of the “Big Moment” sound effect that repeat as the sequence goes.

Toward the beginning of the video, the “Space” variation is louder and it sounds far away because of its reverb. Over time, the Space variation fades and the normal version of the clip becomes more prominent, which creates a sense of the sound getting closer.

SFX Example Timeline 5

You can also use repeating sounds to create entire rhythmic soundscapes. Notice how the sounds repeat and build together to create momentum in this video for Statement SFX.

It’s important to keep frequency ranges in mind when building sequences like this. Watch the full tutorial at the beginning of this post to learn more. If you’re interested in using this technique extensively, our Endurance Underscore Library was actually specifically designed for this exact purpose.

SFX Example Timeline 6

05 Setups and Resolves

In this video for Luminary glass overlays, notice how we use sound to build up intrigue before launching into the theme song. But the most important part of this sequence is the strategic absence of sound… the silence just between the setup and resolve.

Your job as an editor is to take your viewer on a journey and sound is an essential tool for making that journey interesting. Using sound, you can literally design how your viewer will feel. This video is a great example of how sound design doesn’t have to be complex, it just has to be intentional.

SFX Example Timeline 7

06 Staying Organized

Our last tip is less about execution and more about preparation. Making the effort up front to organize your sound libraries will save you a ton of time over many projects. 

If you’re using Adobe Premiere or Final Cut Pro X, consider importing all of your sound libraries into a master project that you always keep open. Then, as needed, you can drag and drop sounds into whatever project you’re currently working on.

Here is a snippet from our full 12-minute SFX Techniques tutorial showing how to do just that.

General FAQ

No: we price based on the total number of employees of the buying entity (including video and non-video roles), not on the number of users.

The Freelance plan is for freelance work and is exclusively available to a self-employed individual or company with 7 or fewer employees total (including video and non-video roles).

If you are an in-house editor at a brand, agency, or any organization with 8+ employees across all roles, you must purchase a Business plan in order to legally use our assets. Please contact [email protected] for a quote.

Our Freelance plans cover work for external clients with 1,000 or fewer employees. If you work on projects for clients with more than 1,000 employees, you have two options:

  1. If you often have large clients, a Business Plan might be the best fit. Reach out to us via the Business Plans tab.
  2. If you often have large clients, you can get a quote to increase the client size limit on your plan.

Our Freelance plans cover web and social media advertising, YouTube monetization, and film festival submissions. If you need to use our assets in streaming/broadcast ads, streaming/broadcast programming, theatrical releases, or anything else not covered by our Freelance plan license, please get in touch.

Assets must be “synchronized” into a video or podcast project with other media and may not be used on their own. Assets may not be used to create new musical works.

Examples of things you cannot do:

  • Share files or accounts with other people
  • Make music with our assets or sing over our tracks
  • Incorporate our assets into any sort of product or app
  • Upload our assets to Spotify, Apple Music, etc.
  • Upload assets by themselves to YouTube, Facebook, etc.
  • Automatically or excessively download our assets

Please review the full license agreement for full terms.

Yes! Upload to YouTube with confidence! We’ll never mute a Member’s video or have it removed.

Our assets are registered with YouTube’s Content ID system and YouTube will notify you that it has detected copyrighted music in your video. But don’t worry: this has no negative effect on your video or channel.

If you want to monetize your channel, simply connect your YouTube channel to your Lens Distortions account to pre-clear the channel for use with our assets.

Alternatively, you can create singe-use license codes to include when uploading your video in lieu of registering your channel. This option is great for clients you don’t work with on an ongoing basis.

Rest assured, videos cleared while your membership is active remain cleared forever.

Instagram, Facebook, Twitter, Vimeo, etc are already cleared and do not currently require you to register your account or use License Codes.

Learn More >

No: we only offer annual plans. We’re focused on long-term relationships with customers who benefit from year-round access to world-class assets. While our annual plans are a larger investment up-front, they pay for themselves with only a few projects.

Yes! You can upgrade to a higher plan at any time. Changes will take effect immediately.

If you’re already a member, visit the Upgrade Plan page to choose a new plan and see your prorated price at checkout. Upgrading will always start a new annual period, but you will receive a credit for unused time on your current subscription.

Please note the “Total Due Today” and “First Renewal” on the checkout screen to understand what and when you will pay.

Memberships provide access to our platform to quickly find and download individual assets as needed for projects. They aren’t intended for the member to have entire albums or libraries downloaded to their hard drive.

You’re certainly welcome to download as many individual assets as you genuinely need for your current projects, but to prevent abuse, our system may notify you if it detects excessive downloading. Most members rarely run into this as they usually only download a handful of files on any given day.

Projects completed while a member are licensed forever, but the assets you download aren’t. Since the assets downloaded during membership are only licensed for use while a member, it wouldn’t be feasible to deliver entire libraries to members as they would have hundreds/thousands of unlicensed files floating around on their computers if they chose to cancel their membership.

If you choose to cancel, your membership will remain active until the end of your current subscription period.

Once your subscription ends, you will no longer have permission to use any assets you’ve downloaded in new projects.

Don’t worry, any projects you already published while your membership was active are covered forever and you will not retroactively receive copyright claims.

Membership fees are not refundable.

You can create a free account and download a watermarked preview of any music track and add assets to project playlists.

These “temp tracks” are great for seeing if a track is a good fit for your project or client. Simply activate a membership when you’re ready to officially use a track.

Request a quote

Asset thumbnail

Start your membership
to get access.

View Pricing