Audi R8 “Masterpiece” | Behind the visuals of this impressive portfolio project
Chris Leclerc is a director and cinematographer based out of Los Angeles. Over the past decade, his work has taken him to 35 countries and 6 continents. Chris recently wrapped this impressive portfolio piece, and when we heard how some of our video effects helped shaped the project, we had to get the full story. Be sure to check out the VFX breakdown below.
I’d been itching to do a project where I could push the level when it comes to dramatic lighting and cinematic shots, just something fresh for my portfolio that would raise the bar another notch for my upcoming client work. I had just picked up your 4K Luminary and Light Hits effects packs, so they were top of mind when I set out on this project.
“… how we found our talent is indie-filmmaking at it’s best.”
The story of how we found our talent is indie-filmmaking at it’s best. We pulled together a few friends to make up the crew and one had a connection who we thought really looked the part for the talent and agreed to do the project with us. We were scheduled to start shooting at 9pm on Friday night. We were on set, all ready to shoot, and we were looking at the time. It was 9:30 and we thought, “I hope this guy doesn’t flake out on us.” Then it’s 10pm, and still no sign of our talent. So we were all freaking out.
One of our grips went on Facebook and literally contacted 20 of his friends. He finally got ahold of one guy who turned out to be an actor and a model and showed up on set by 10:30pm. He stuck with us till 4am shooting, which was awesome. We had a problem and everyone was really resourceful in helping figure it out. It was a great collaborative effort by our whole team.
I’ve been fortunate to have gotten to know some really talented industry folks over the past 10 years and I had some specific folks I wanted to collaborate with on this project. I already mentioned Paul Theodoroff, who was DoP. The project simply wouldn’t have happened without him. Good sound design is important for any spot, but in an ad for a sports car, you definitely can’t skimp. Zak DeVries really delivered there. I can’t say enough good things about Tyler Roth at Company 3 for the incredible color grade on this project.
Nate Gunn shares the challenges and triumphs of this GMC project on a photographer’s journey, which incorporates our Luminary and Light Hits 4K packs.
“We used Shimmer on all the shots where the singer and the band look as if they are being bombarded with particles of ash. It worked really well I think and, combined with the practical wind machine and smoke FX, helped create a real ‘in the teeth of a gale’ feel. Plus it was very quick to do in post.”
Our Luminary glass element effects were created with fashion and luxury brands in mind. This piece for an iconic British jeweler shows how powerful Luminary can be in the hands of an experienced artist.
See how emerging artists and global brands use Lens Distortions in their projects.
“We used a flashlight to create of some of the in-camera lens flares, but we used Light Hits to really accentuate those and add the red color.”
“During production, it was reassuring to know I could fine tune the look with Lens Distortions.”