Peter McKinnon shares the impact of a single image
Peter McKinnon teamed up with World Vision to tell a story of hope amidst crises. A seemingly mundane photo of a bowl stuck with him more than any other from his trip to Kenya and he used the image in a surprising and powerful way to sum up what he experienced.
As an experienced storyteller, Peter knows the importance of sound in making a film come to life with visceral feeling. “Capturing the sound of an environment is an absolute must for me. Hearing something distinct and specific to a place, time, or person can really draw you right back,” he said.
To supplement the audio he captured on location, Peter used a few sounds from our Archetype SFX library throughout the film.
“Accentuating my story with proper SFX really helped tie the project together and give it that seamless flow I was looking for. They often say if it looks bad, people will still watch. If it sounds bad, they won’t,” he added.See more of Peters’s work on his Youtube Channel.