SFX Techniques

Learn 6 best practices for cinematic sound design

One of the best ways you can enhance your visual projects is to use the power of sound. It’s essential to start with the highest-quality effects, but as with any tool, they need to be used with intention and purpose.

In the 12-minute tutorial above, you’ll see how we’ve used the Anticipation, Statement, and Archetype SFX libraries across many of our most popular videos and learn 6 big ideas for cinematic sound design. These are the tried and true techniques we’ve used for years at Lens Distortions. 

Click play on the video above and get ready to deploy the power of sound in your own projects.

01 Sound Motivation

Identifying where to use sound effects is the single most important part of sound design.

Opportunities are everywhere from the first frame of a video to the last. In addition to on-screen action, you can find sound motivation in things like timelapse and speed-ramped shots, transitions, title cards, and added visual effects. Watch 15 seconds of this Anticipation SFX trailer and you’ll notice all kinds of visual cues paired with sound.

As you can see, the slightest movement paired with abstract sound can be just as powerful as matching an action to its literal sound.

In this next example from our trailer for Statement SFX, you’ll notice some obvious sound motivation from the windmill, which was paired with some whooshes. The shot of the woman immediately following the windmill is actually a far more important shot but it lacked soundmotivation of its own.

To solve this, we created our own sound motivation by adding a Classic Light Hits overlay, which we paired with an effect called Drop Whoosh. All this together gave the shot a visceral feeling.

Watch the tutorial at the top of this post for a closer look at some of the primary sound motivation in the Anticipation SFX and Statement SFX trailers.

02 Using Contrast

Cutting between fast and slow shots or loud and quiet sounds creates contrast, which is a great way keep your viewers engaged. In this trailer for Maven glass overlays, notice how visuals and sound work together in the quick intense shots to grab your attention and make the film more dynamic.

Below is a visual representation of the contrasting clips from the Maven trailer. The orange clips are the quick, intense sounds that break up the slow, quiet parts of the video.

03 Punctuating Edit Points

It’s not always obvious, but sound is often what makes a cut between shots feel so big. This overview video for our Modern Light Hits pack moves along pretty subtly until the motorcycle scene hits you with a wall of sound.

The video above combines all three techniques we’ve covered so far. We have sound motivation from the headlight popping on combined with the Modern Light Hit overlay that we added. We have contrast between the quiet theme music and the motorcycle action shot. And finally, all of this culminates at a single edit point. The combination of visual and sound is what makes the moment feel as big as it does.

Watch the full “6 Best Practices for Cinematic Sound Design” tutorial to see how we stacked sounds from multiple libraries to create the raw power of the edit.

04 Repeating Sounds

Using the same sound in repetition can be a great way to build intrigue and cue your viewer that something is coming. In this trailer for Anticipation SFX, notice the repeating note that gradually gets louder and louder.

As you can see below, we actually combined two variations of the “Big Moment” sound effect that repeat as the sequence goes.

Toward the beginning of the video, the “Space” variation is louder and it sounds far away because of its reverb. Over time, the Space variation fades and the normal version of the clip becomes more prominent, which creates a sense of the sound getting closer.

You can also use repeating sounds to create entire rhythmic soundscapes. Notice how the sounds repeat and build together to create momentum in this video for Statement SFX.

It’s important to keep frequency ranges in mind when building sequences like this. Watch the full tutorial at the beginning of this post to learn more. If you’re interested in using this technique extensively, our Endurance Underscore Library was actually specifically designed for this exact purpose.

05 Setups and Resolves

In this video for Luminary glass overlays, notice how we use sound to build up intrigue before launching into the theme song. But the most important part of this sequence is the strategic absence of sound… the silence just between the setup and resolve.

Your job as an editor is to take your viewer on a journey and sound is an essential tool for making that journey interesting. Using sound, you can literally design how your viewer will feel. This video is a great example of how sound design doesn’t have to be complex, it just has to be intentional.

06 Staying Organized

Our last tip is less about execution and more about preparation. Making the effort up front to organize your sound libraries will save you a ton of time over many projects. 

If you’re using Adobe Premiere or Final Cut Pro X, consider importing all of your sound libraries into a master project that you always keep open. Then, as needed, you can drag and drop sounds into whatever project you’re currently working on.

Here is a snippet from our full 12-minute SFX Techniques tutorial showing how to do just that.

General FAQ

You can use our assets in virtually any video project or podcast project!

All purchase options cover social media networks, website videos, podcast platforms, and YouTube monetization.

Choose a Pro or All-Access plan to cover professional or client work and unlimited web advertising.

Assets must be “synchronized” into a video or podcast project with other media and may not be used on their own.

Streaming (Netflix, Hulu, etc), broadcast, theatrical, etc require an extended license.

Please review the full license agreement for more details.

Examples of things you cannot do:

  • Share files or accounts with other people (memberships are for a single person)
  • Make music with our assets or sing over our tracks
  • Incorporate our assets into any sort of product or app
  • Upload our assets to Spotify, Apple Music, etc.
  • Upload assets by themselves to YouTube, Facebook, etc.
  • Automated or excessive downloading

Please review the full license agreement for full terms.

If you choose to cancel, your membership will remain active until the end of your current subscription period.

Once your subscription ends, you will no longer have permission to use any assets you’ve downloaded in new projects.

Don’t worry, any projects you already published while your membership was active are covered forever and you will not retroactively receive copyright claims.

Membership fees are not refundable.

Yes! Upload to YouTube with confidence! We’ll never mute your video or have it removed.

If you want to monetize your channel, simply connect your YouTube channel to your Lens Distortions account to pre-clear the channel for use with our assets. The number of YouTube channels you can register varies from plan-to-plan.

Alternatively, you can create singe-use license codes to include when uploading your video in lieu of registering your channel. This option is great for clients you don’t work with on an ongoing basis.

Rest assured, videos cleared while your membership is active remain cleared forever.

Instagram, Facebook, Twitter, Vimeo, etc are already cleared and do not currently require you to register your account or use License Codes.

Learn More >

Subscribing is the most affordable way to get access to everything you need for your projects. You pay a recurring fee to get ongoing access to our platform and download individual files to use while a member.

Projects completed while a member are licensed forever, but the assets themselves are not. i.e., You need to have an active membership to edit with any assets you’ve downloaded via a membership.

Purchasing a product allows you to pay a one-time fee to download all the files in a specific pack and use them forever.

You can create a free account and download a watermarked preview of any music track and add assets to project playlists.

These “temp tracks” are great for seeing if a track is a good fit for your project or client. Simply activate a membership when you’re ready to officially use a track.

Yes! You can upgrade to a higher plan anytime and receive a one-time proration. Changes will take effect immediately.

If you’re already a member, visit the Upgrade Plan page choose a new plan and see your prorated price at checkout.

The first time you switch your Membership plan, our system will automatically calculate the unused time left on your initial plan and adjust the amount due on your new plan. This is a one-time proration and will not carry over should you choose to switch the plan associated with your membership again in the future.

If the value of your unused time on your initial plan is greater than the cost of your new plan, your “Next Renewal Date” will also be extended. No refunds are given.

Please note the “Total Due Today” and “First Renewal” on the checkout screen to understand what and when you will pay.

Learn More >

If you have a project that exceeds the scope of what the membership allows, you can purchase an extended license to upgrade that specific project for wider placements/distribution.